Mobile In Motion: Potential Disruptive Business Models
Source: Oliver Wyman
This white paper sheds light on these questions by examining recent news of the mobile industry through the lens of business model evolution and by suggesting implications for how mobile operators should proceed. As a proxy for the many moves being made in the software/Internet and spectrum arenas, they focus on the impact of two major moves by Google: development of the Android platform and participation in the U.S. 700MHz spectrum auction. Some of the models are driving mobile devices, access, and services toward a more open system, while others are bringing more end-to-end offers to market that are integrated across devices, services, and content.