Mobile TV Over 3G Networks - Service and Enablers Evolution

User interest in mobile TV services is growing thanks especially to the rapidly evolving multimedia capabilities of mobile terminals. Mobile operators are thus eyeing mobile TV services both as a new source of revenue and as a way of increasing customer loyalty. This paper looks at some key components of a mobile TV solution that capitalizes on the capabilities of Third-Generation (3G) networks - in particular, built-in support of unicast and broadcast transmission, which fosters and sustains a strong uptake of service.