Monetizing Online Engagement: The new rules of the marketing game
Source: GX-Software
The market has accepted the new rules of the marketing game, giving the individual customer more control than ever. Trends like social media and co-creation, ongoing individualization and the splintering of the Internet bring new opportunities for the online marketer:
- Orchestrating one-on-one cross-channel communication
- Interacting with your online audience at the right time
- Correct sales attributions for your campaigns
| Format: | Size: | 0.00 | |
| Date: | Mar 2011 |



