Moosejaw Mountaineering Rocks Customers With Multi-Channel Experience From IBM and CrossView
Thousands of Web sites offer serious podcasts these days. Moosejaw Mountaineering's Web site has a respectful podcast from the company's cleaning lady. They wanted to involve customers in an entertaining shopping experience that is consistent across all sales channels. Moosejaw chose IBM WebSphere Commerce and IBM Business Partner CrossView to create the multi-channel mix that keeps its diverse demographic amused. And now they are benefited with enhanced ability to retain customers and grow customer base; increased site stickiness with a more interactive shopping experience and social networking; increased customer satisfaction and conversion rates across all sales channels.