Motor Vehicle Dealer Monitors Customer Performance in Seconds With CRM Tools

Borusan Manheim Turkey, which specialises in second-hand motor vehicle auctions and classified advertisement sales via the Web, wanted a business management system to monitor its sales representatives' performance and track customer behaviour. The company implemented Microsoft Dynamics CRM 4.0 Customer Relationship Management (CRM) software. As a result, customer performance data that previously took hours to research is available in seconds. The company expects a return on investment in just 18 months.