Multi-Channel e-Retailing Information Technology Management System (ITMS)
Source: University of East London
With the emergence of internet technologies, electronic shopping is rapidly increasing across the globe. A large number of retailers including Small and Medium Enterprises (SME's) are switching to online sales. This paper points out some of the major technological issues faced by online sellers along with the most affected areas. 6W's are discussed for a proposed ITMS to facilitate electronic selling to reduce operational costs. This proposed system has capability to reduce running costs by automating many business processes while providing accurate information to the customers and making multi-channel electronic retailing accessible for increased turnover.