Source: SDL Tridion
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost. Multi-channel marketing provides unique opportunities to tailor content for specific target audiences and to measure the effectiveness of their marketing strategy. This white paper is divided into two main sections. The first half explains how to deliver better results by carefully describing what customers look for. The second section examines how to control marketing budget and process at the same time.