Multiple Brand-Builder Dr. Sanjay Gupta Visits Kellogg
Working in a corporate culture for the first time, Gupta learned that "Knowing the culture is as important as learning the mechanics of an organization," he said. "Cultures develop over decades, but the mechanics can change in minutes." Other advice included the importance of spending time with upper management and focusing on the intended audience, be it in medicine, media or marketing, to ensure best results. He also acknowledged that, as with any job, even journalism has its mundane aspects. But, he said, it is important to remain mindful of the underlying passion that sparked the initial inspiration to follow a particular career path.