Multiple Products, Multiple Product Managers

When a company expands to multiple products and product families, firms must integrate a broad set of skills among multiple product management professionals. Read how to address the challenges of multiple products and product managers. Product management covers a wide array of activities from market analysis to on-going sales support. In a small company, product managers often act as a product release expediter, ensuring that all the scheduled work has been done and that nothing has fallen through the cracks. Communications problems are the result of unclear spheres of responsibility. This paper explores some techniques for ensuring clear communications when there are multiple products and multiple product managers.