Myer Understands Customers, Maximizes Loyalty Using SAS
Source: SAS Institute
All this is changing at Myer, the venerable Australian retailer. Founder Sidney Myer came to Australia as a penniless Russian immigrant and opened his first outlet in Melbourne in 1900. Myer wanted to consolidate previously separate silos of customer information into one core repository with the ability to mine and analyze data to build more profitable customer relationships. To master these challenges Myer chose SAS. Myer uses SAS Customer Intelligence to power its MYER one loyalty program, helping the company better understand its customers, identify opportunities for growth and encourage cross-selling.