Net-a-Porter.com: How an Online Fashion Retailer Used Lyris ListManager to Consolidate Its Online Promotions
Source: Lyris Technologies
As a global business, Net-A-Porter needed a powerful tool to create, send and track its online promotions. Unfortunately, the proprietary system that the company had developed simply wasn't able to keep up with the volume of customers or with the complexity of the company's online campaigns. The company turned to Lyris ListManager to streamline its outbound email marketing.