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wireless marketing
(24 results)-
White Papers
Regulating Privacy in Wireless Advertising Messaging: FIPP Compliance by Policy Vs. by Design
Jun 2009
This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, Wireless Advertising Messaging (WAM). Authors develop a conceptual...
Provided by Springer Science+Business Media
-
White Papers
The Successful Design and Marketing of a Rural Wireless Broadband Network
Mar 2009
The design of a rural wireless broadband network presents its own set of challenges that differ in significant ways from network design for urban areas. In addition to covering unserved and...
Provided by EDX Wireless
-
White Papers
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
Feb 2010
Mobile marketing, which involves two- or multi-way communication and promotion of an offer between a firm and its customers using the mobile, a term that refers to the mobile medium, device,...
Provided by Texas A&M University
-
White Papers
Keys to Success in Mobile Marketing
Jan 2010
From hospitals and ski resorts to sports channels, film studios and bricks and mortar retailers, more and more marketers across North America are beginning to take advantage of today's mobile...
Provided by 3Cinteractive
-
White Papers
Retail Mobile Marketing: The Power of Connected Consumers
May 2010
Mobile phones are poised to significantly impact the way people shop. Looking ahead to 2014, Gartner estimates that three billion adults around the world will be equipped to conduct transactions...
Provided by Microsoft
-
White Papers
Mobile Strategy - The New Corporate Imperative
Apr 2008
The Mobile world is here. It is influencing consumers and businesses in ways which were previously un-imaginable. Mobile technology is a new paradigm for businesses. The mobile device is emerging...
Provided by CellStrat
-
White Papers
Wireless Technologies for Marketing and Management Professionals
Nov 2008
Wireless technology is rapidly expanding market in business. A survey of literature and executives in Colorado indicates extensive use of cell phones predominating in all businesses. Secondary...
Provided by University of Colorado
-
White Papers
Customers' Attitudes Towards Mobile Commerce and Mobile Marketing in Consumer Markets
May 2008
Advances in information and communication technologies are not only offering new marketing channels to companies but also significantly influencing the ways in which companies conduct their...
Provided by Pamukkale University Computer Center
-
White Papers
Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach
Aug 2007
A prior study showed that mobile viral marketing is an important issue of mobile marketing. Using a multicase study research approach, the paper introduces a typology of four standard types of...
Provided by University of Augsburg
-
White Papers
Mobile Marketing and Advertising: Challenges and Opportunities
Feb 2008
Businesses worldwide are embracing mobile phones as a viable channel to target consumers with their brand messages. Fueling this trend are improvements in mobile technology by leading cellular...
Provided by Mind Commerce Publishing
-
White Papers
Enabling Ecosystem for Mobile Advertising in an Emerging Economy
Dec 2009
Escalating cost of reaching out to new consumers makes advertisers seek ways to retain current consumers by forming closer relationships with them. One approach is by tailoring products, services...
Provided by Monash University
-
White Papers
Mobile Marketing Communications in Consumer Markets
Jun 2008
This paper aims to examine the theoretical and empirical foundations of the mobile marketing. While numerous studies have yielded important insights into this topic, the existing mobile marketing...
Provided by University of Amsterdam
-
White Papers
Internet Marketing Strategies for Lawyers in Malaysia: Read It, and Do It to Skyrocket Your Business
Sep 2010
In this day dynamic and competitive business, lawyers are hard to market themselves to the public. Using the traditional marketing such as banner, flyers, newspaper advertisement and yellow pages...
Provided by Yankee Group Research
-
White Papers
Understading Mobile Marketing
Jun 2007
Creating and executing a mobile marketing campaign is a process that involves multiple steps. Learning those steps takes time. It is not al for marketers new to mobile to start out with very...
Provided by Mobile Marketing Association (MMA)
-
White Papers
Making the Most of Mobile Marketing: Leveraging Mobile and Social Networks to Amplify Response Rates From the "Connected Class"
Jun 2008
It is not uncommon for mobile marketing companies to use the terms conversion, response, and opt-in loosely (and often interchangeably); to compound the issue, there are no standardized...
Provided by LocaModa
-
White Papers
Going Direct with Mobile Marketing
May 2009
In recent years, there has been a proliferation of new advertising channel opportunities as well as a growing sophistication in analytics used to segment audiences and fine-tune messaging. The...
Provided by First Data
-
White Papers
Best Practices Top 10: Keep Your E-Marketing Safe From Threats
Jul 2009
To save money, many companies opt to use a shared server to host their site's files. This means many different sites are running on the same machine, sharing the same programs and scripts to run...
Provided by Sophos plc
-
White Papers
E-Marketing Strategies For The Complex Sale
Feb 2010
One of the really cool things about marketing automation technology is the ability to score engagement levels to help one see where prospects are in their buying process. A prospect's score also...
Provided by Marketing Interactions
-
White Papers
Your Guide to Email Marketing a Cost Effective Way to Reach Your Customers and Prospects
May 2010
The author may be asking the author what is permission-based email marketing? Permission - based email marketing is defined simply by who the author send email to. Permission-based emails are sent...
Provided by Sage Software
-
White Papers
U.S. Marketers Play Catch-Up With Text-Message Marketing Usage
Sep 2007
While the use of text-message (or SMS) marketing is widely used in marketing campaigns in countries like Singapore, China, England, and Norway, U.S. marketers have been slow to adopt this new...
Provided by Salve Regina University
-
White Papers
G Interactive Releases Web Based SMS Marketing Platform gBlast
Oct 2010
Singapore based G Interactive Pte Ltd has released the latest incarnation of its web based SMS marketing platform "gBlast" gBlast allows SME's to build up a database of customers to market to and...
Provided by G Interactive
-
White Papers
Common Short Codes: The Time is Now for Mobile Marketing and Outreach
Aug 2008
Mobile marketing offers one of the most effective and rapidly evolving opportunities to engage with target audiences in new ways. In the developed world, the cell phone is the ubiquitous "Third...
Provided by IDC
-
White Papers
Mobile Advertising Because I am Worth It
Apr 2008
Advertising is an essential ingredient of communication: letting the world know about the availability of a product. And as each successive mass medium has arrived, humanity has sought to place...
Provided by Juniper
-
Whitepapers
Designing a defense for mobile applications
Apr 2013
It wasn’t long ago that being on the cutting edge of business meant having a website where customers could purchase your products, but that quickly changed. Soon, it wasn’t enough just to have an...
Provided by Hewlett-Packard (HP)
-
Whitepapers
Designing a defense for mobile applications
Apr 2013
It wasn’t long ago that being on the cutting edge of business meant having a website where customers could purchase your products, but that quickly changed. Soon, it wasn’t enough just to have an...
Provided by Hewlett-Packard (HP)
-
White Papers
Mobile Advertising Because I am Worth It
Apr 2008
Advertising is an essential ingredient of communication: letting the world know about the availability of a product. And as each successive mass medium has arrived, humanity has sought to place...
Provided by Juniper
-
White Papers
Common Short Codes: The Time is Now for Mobile Marketing and Outreach
Aug 2008
Mobile marketing offers one of the most effective and rapidly evolving opportunities to engage with target audiences in new ways. In the developed world, the cell phone is the ubiquitous "Third...
Provided by IDC
-
White Papers
G Interactive Releases Web Based SMS Marketing Platform gBlast
Oct 2010
Singapore based G Interactive Pte Ltd has released the latest incarnation of its web based SMS marketing platform "gBlast" gBlast allows SME's to build up a database of customers to market to and...
Provided by G Interactive
-
White Papers
U.S. Marketers Play Catch-Up With Text-Message Marketing Usage
Sep 2007
While the use of text-message (or SMS) marketing is widely used in marketing campaigns in countries like Singapore, China, England, and Norway, U.S. marketers have been slow to adopt this new...
Provided by Salve Regina University
-
White Papers
Your Guide to Email Marketing a Cost Effective Way to Reach Your Customers and Prospects
May 2010
The author may be asking the author what is permission-based email marketing? Permission - based email marketing is defined simply by who the author send email to. Permission-based emails are sent...
Provided by Sage Software
-
White Papers
E-Marketing Strategies For The Complex Sale
Feb 2010
One of the really cool things about marketing automation technology is the ability to score engagement levels to help one see where prospects are in their buying process. A prospect's score also...
Provided by Marketing Interactions
-
White Papers
Best Practices Top 10: Keep Your E-Marketing Safe From Threats
Jul 2009
To save money, many companies opt to use a shared server to host their site's files. This means many different sites are running on the same machine, sharing the same programs and scripts to run...
Provided by Sophos plc
-
White Papers
Going Direct with Mobile Marketing
May 2009
In recent years, there has been a proliferation of new advertising channel opportunities as well as a growing sophistication in analytics used to segment audiences and fine-tune messaging. The...
Provided by First Data
-
White Papers
Making the Most of Mobile Marketing: Leveraging Mobile and Social Networks to Amplify Response Rates From the "Connected Class"
Jun 2008
It is not uncommon for mobile marketing companies to use the terms conversion, response, and opt-in loosely (and often interchangeably); to compound the issue, there are no standardized...
Provided by LocaModa
-
White Papers
Understading Mobile Marketing
Jun 2007
Creating and executing a mobile marketing campaign is a process that involves multiple steps. Learning those steps takes time. It is not al for marketers new to mobile to start out with very...
Provided by Mobile Marketing Association (MMA)
-
White Papers
Internet Marketing Strategies for Lawyers in Malaysia: Read It, and Do It to Skyrocket Your Business
Sep 2010
In this day dynamic and competitive business, lawyers are hard to market themselves to the public. Using the traditional marketing such as banner, flyers, newspaper advertisement and yellow pages...
Provided by Yankee Group Research
-
White Papers
Mobile Marketing Communications in Consumer Markets
Jun 2008
This paper aims to examine the theoretical and empirical foundations of the mobile marketing. While numerous studies have yielded important insights into this topic, the existing mobile marketing...
Provided by University of Amsterdam
-
White Papers
Enabling Ecosystem for Mobile Advertising in an Emerging Economy
Dec 2009
Escalating cost of reaching out to new consumers makes advertisers seek ways to retain current consumers by forming closer relationships with them. One approach is by tailoring products, services...
Provided by Monash University
-
White Papers
Mobile Marketing and Advertising: Challenges and Opportunities
Feb 2008
Businesses worldwide are embracing mobile phones as a viable channel to target consumers with their brand messages. Fueling this trend are improvements in mobile technology by leading cellular...
Provided by Mind Commerce Publishing
-
White Papers
Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach
Aug 2007
A prior study showed that mobile viral marketing is an important issue of mobile marketing. Using a multicase study research approach, the paper introduces a typology of four standard types of...
Provided by University of Augsburg
-
White Papers
Customers' Attitudes Towards Mobile Commerce and Mobile Marketing in Consumer Markets
May 2008
Advances in information and communication technologies are not only offering new marketing channels to companies but also significantly influencing the ways in which companies conduct their...
Provided by Pamukkale University Computer Center
-
White Papers
Wireless Technologies for Marketing and Management Professionals
Nov 2008
Wireless technology is rapidly expanding market in business. A survey of literature and executives in Colorado indicates extensive use of cell phones predominating in all businesses. Secondary...
Provided by University of Colorado
-
White Papers
Mobile Strategy - The New Corporate Imperative
Apr 2008
The Mobile world is here. It is influencing consumers and businesses in ways which were previously un-imaginable. Mobile technology is a new paradigm for businesses. The mobile device is emerging...
Provided by CellStrat
-
White Papers
Retail Mobile Marketing: The Power of Connected Consumers
May 2010
Mobile phones are poised to significantly impact the way people shop. Looking ahead to 2014, Gartner estimates that three billion adults around the world will be equipped to conduct transactions...
Provided by Microsoft
-
White Papers
Keys to Success in Mobile Marketing
Jan 2010
From hospitals and ski resorts to sports channels, film studios and bricks and mortar retailers, more and more marketers across North America are beginning to take advantage of today's mobile...
Provided by 3Cinteractive
-
White Papers
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
Feb 2010
Mobile marketing, which involves two- or multi-way communication and promotion of an offer between a firm and its customers using the mobile, a term that refers to the mobile medium, device,...
Provided by Texas A&M University
-
White Papers
The Successful Design and Marketing of a Rural Wireless Broadband Network
Mar 2009
The design of a rural wireless broadband network presents its own set of challenges that differ in significant ways from network design for urban areas. In addition to covering unserved and...
Provided by EDX Wireless
-
White Papers
Regulating Privacy in Wireless Advertising Messaging: FIPP Compliance by Policy Vs. by Design
Jun 2009
This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, Wireless Advertising Messaging (WAM). Authors develop a conceptual...
Provided by Springer Science+Business Media
-
White Papers
Regulating Privacy in Wireless Advertising Messaging: FIPP Compliance by Policy Vs. by Design
Jun 2009
This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, Wireless Advertising Messaging (WAM). Authors develop a conceptual...
Provided by Springer Science+Business Media
-
White Papers
The Successful Design and Marketing of a Rural Wireless Broadband Network
Mar 2009
The design of a rural wireless broadband network presents its own set of challenges that differ in significant ways from network design for urban areas. In addition to covering unserved and...
Provided by EDX Wireless
-
White Papers
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
Feb 2010
Mobile marketing, which involves two- or multi-way communication and promotion of an offer between a firm and its customers using the mobile, a term that refers to the mobile medium, device,...
Provided by Texas A&M University
-
White Papers
Keys to Success in Mobile Marketing
Jan 2010
From hospitals and ski resorts to sports channels, film studios and bricks and mortar retailers, more and more marketers across North America are beginning to take advantage of today's mobile...
Provided by 3Cinteractive
-
White Papers
Retail Mobile Marketing: The Power of Connected Consumers
May 2010
Mobile phones are poised to significantly impact the way people shop. Looking ahead to 2014, Gartner estimates that three billion adults around the world will be equipped to conduct transactions...
Provided by Microsoft
-
White Papers
Mobile Strategy - The New Corporate Imperative
Apr 2008
The Mobile world is here. It is influencing consumers and businesses in ways which were previously un-imaginable. Mobile technology is a new paradigm for businesses. The mobile device is emerging...
Provided by CellStrat
-
White Papers
Wireless Technologies for Marketing and Management Professionals
Nov 2008
Wireless technology is rapidly expanding market in business. A survey of literature and executives in Colorado indicates extensive use of cell phones predominating in all businesses. Secondary...
Provided by University of Colorado
-
White Papers
Customers' Attitudes Towards Mobile Commerce and Mobile Marketing in Consumer Markets
May 2008
Advances in information and communication technologies are not only offering new marketing channels to companies but also significantly influencing the ways in which companies conduct their...
Provided by Pamukkale University Computer Center
-
White Papers
Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach
Aug 2007
A prior study showed that mobile viral marketing is an important issue of mobile marketing. Using a multicase study research approach, the paper introduces a typology of four standard types of...
Provided by University of Augsburg
-
White Papers
Mobile Marketing and Advertising: Challenges and Opportunities
Feb 2008
Businesses worldwide are embracing mobile phones as a viable channel to target consumers with their brand messages. Fueling this trend are improvements in mobile technology by leading cellular...
Provided by Mind Commerce Publishing
-
White Papers
Enabling Ecosystem for Mobile Advertising in an Emerging Economy
Dec 2009
Escalating cost of reaching out to new consumers makes advertisers seek ways to retain current consumers by forming closer relationships with them. One approach is by tailoring products, services...
Provided by Monash University
-
White Papers
Mobile Marketing Communications in Consumer Markets
Jun 2008
This paper aims to examine the theoretical and empirical foundations of the mobile marketing. While numerous studies have yielded important insights into this topic, the existing mobile marketing...
Provided by University of Amsterdam
-
White Papers
Internet Marketing Strategies for Lawyers in Malaysia: Read It, and Do It to Skyrocket Your Business
Sep 2010
In this day dynamic and competitive business, lawyers are hard to market themselves to the public. Using the traditional marketing such as banner, flyers, newspaper advertisement and yellow pages...
Provided by Yankee Group Research
-
White Papers
Understading Mobile Marketing
Jun 2007
Creating and executing a mobile marketing campaign is a process that involves multiple steps. Learning those steps takes time. It is not al for marketers new to mobile to start out with very...
Provided by Mobile Marketing Association (MMA)
-
White Papers
Making the Most of Mobile Marketing: Leveraging Mobile and Social Networks to Amplify Response Rates From the "Connected Class"
Jun 2008
It is not uncommon for mobile marketing companies to use the terms conversion, response, and opt-in loosely (and often interchangeably); to compound the issue, there are no standardized...
Provided by LocaModa
-
White Papers
Going Direct with Mobile Marketing
May 2009
In recent years, there has been a proliferation of new advertising channel opportunities as well as a growing sophistication in analytics used to segment audiences and fine-tune messaging. The...
Provided by First Data
-
White Papers
Best Practices Top 10: Keep Your E-Marketing Safe From Threats
Jul 2009
To save money, many companies opt to use a shared server to host their site's files. This means many different sites are running on the same machine, sharing the same programs and scripts to run...
Provided by Sophos plc
-
White Papers
E-Marketing Strategies For The Complex Sale
Feb 2010
One of the really cool things about marketing automation technology is the ability to score engagement levels to help one see where prospects are in their buying process. A prospect's score also...
Provided by Marketing Interactions
-
White Papers
Your Guide to Email Marketing a Cost Effective Way to Reach Your Customers and Prospects
May 2010
The author may be asking the author what is permission-based email marketing? Permission - based email marketing is defined simply by who the author send email to. Permission-based emails are sent...
Provided by Sage Software
-
White Papers
U.S. Marketers Play Catch-Up With Text-Message Marketing Usage
Sep 2007
While the use of text-message (or SMS) marketing is widely used in marketing campaigns in countries like Singapore, China, England, and Norway, U.S. marketers have been slow to adopt this new...
Provided by Salve Regina University
-
White Papers
G Interactive Releases Web Based SMS Marketing Platform gBlast
Oct 2010
Singapore based G Interactive Pte Ltd has released the latest incarnation of its web based SMS marketing platform "gBlast" gBlast allows SME's to build up a database of customers to market to and...
Provided by G Interactive
-
White Papers
Common Short Codes: The Time is Now for Mobile Marketing and Outreach
Aug 2008
Mobile marketing offers one of the most effective and rapidly evolving opportunities to engage with target audiences in new ways. In the developed world, the cell phone is the ubiquitous "Third...
Provided by IDC
-
White Papers
Mobile Advertising Because I am Worth It
Apr 2008
Advertising is an essential ingredient of communication: letting the world know about the availability of a product. And as each successive mass medium has arrived, humanity has sought to place...
Provided by Juniper
-
Whitepapers
Designing a defense for mobile applications
Apr 2013
It wasn’t long ago that being on the cutting edge of business meant having a website where customers could purchase your products, but that quickly changed. Soon, it wasn’t enough just to have an...
Provided by Hewlett-Packard (HP)
