New Directions In Value Management

Every CEO of a public company runs the risk of getting caught between two powerful constituencies: on one side, increasingly demanding investors, determined to maximize their returns relative to the risk they take; on the other, the organization and its managers, largely insulated from shareholders and typically focused on what's achievable given the constraints of industry, competitive position, and corporate culture. The CEO's constant challenge is to manage the tension between the two: to get the organization to act in ways that will lead to success in the capital markets.