New Form + Function Club Welcomes Design Expert Walter Herbst

What is good design? More importantly, what is good design practice? These were the questions that Kellogg School students discussed with award-winning designer Walter Herbst on Feb. 14. Herbst addressed the Kellogg community at the kick-off event for Form + Function, the new Kellogg design and innovation strategy club. His lecture took place in the Donald P. Jacobs Center. The founder and chairman of Herbst LaZar Bell drew a large audience, igniting excitement for the club. As a clinical professor of marketing at Kellogg, a clinical professor of engineering in the McCormick School of Engineering and as the director of the new Master of Product Development Program (MPD), Herbst '90 is a well-known and respected figure among the Northwestern community.