New Product Development (NPD): A Cornerstone Of Competitive Strategy

Are you happy with your company's record of New Product Development (NPD)? Were the projects well run and did the products launch on time? Are the new products superior to competition with real, saleable value for the customer? Did the new products deliver the promised revenue and profit improvement? Nowadays, more than ever, affirmative answers to these questions are a "Need" for most businesses, not a "Want" or "Nice-to-have". The ability to develop and launch successful new products quickly is a critical cornerstone of the competencies that support sustained business growth in the best companies.