Next-Gen Loyalty & Procurement System Helps ABS Ramp Up Customer Satisfaction

Argos Business Solutions (ABS), the business division of the GBP 5.9 billion Home Retail Group, helps businesses grow customer loyalty and improve employee morale through rewards programmes. Home Retail Group, a market leader in several categories such as toys, domestic appliances, and furniture, comprises two retail divisions - Argos and Homebase. Argos leverages its twice-yearly popular catalogue to serve 130 million customers through its 700 stores, online and on the phone with a range of 18,000 products. Homebase's 300+ out-of-town stores and Internet portal cater for 70 million customer visits providing over 30,000 products. IBM's WebSphere Commerce Enterprise Version 6.0 was the platform that addressed ABS' business needs for its next-generation system.