Next-Generation Mobility Tool for Retail: CA50 VoIP-Enabled Bar Code Scanner for Simple Voice and Data Tasks

With an ever-rising number of players - from online to super-centers, Do-It-yourself (DIy) stores, catalogs, discount chains and specialty stores - competition in retail is intense. Brick and mortar retailers struggle to find ways to create a differentiated and compelling experience for a class of increasingly sophisticated and demanding shoppers. At the same time, retailers are burdened with internal constraints and economic challenges - with the rise in value retailers, customers have come to expect significantly lower "Sale" prices every day. As a result, retailers find themselves facing difficult challenges: deliver highly-differentiated in-store services, while focusing on cost-cutting efforts to counterbalance thinning margins and competitive low pricing.