Nivea Captures User Data With Mobile Phone Campaign

As the world's biggest personal care brand, Nivea Visage UK offers products for the entire family. Nivea needed to boost the readership of its online magazine Fun, Young and Independent (FYI). The innovative magazine targets teenage girls and advertises the company's products. To master these needs Nivea worked with Screen Tonic to distribute banner ads across MSN Mobile, the mobile internet site for the Microsoft network. The banners enticed young female readers with the promise of Girly gossip, news and tips. The ads drove users to a specially designed microsite that echoed the design of the FYI web site. Visitors filled out a single field to quickly add their email addresses to the magazine's mailing list.