Offshore Application Development Helps Customer Intelligence Provider Get State-of-the-Art Product

In Q1 2008, VueLogic began development of a business analytics tool for the purpose of entering new markets with a competitive software product. VueLogic's vision for this new product was to design a SAAS application with three layers. VueLogic's internal cost-analysis found that developing the application via in internally managed IT organization would be more expensive and time consuming than if outsourced to TEAM International. In order to develop the application and get to market as quickly as possible, VueLogic chose to employ a dual approach: to try something new, but risky, and to use a traditional and more reliable strategy. VueLogic hired a US-based software development firm to create the Front-End layers. At the same time, it outsourced the database development (ETL) process to TEAM International.