Online Customer Forums

This paper describes the advantages of an online customer forum and offers tips on how to set up and manage one. Many companies reach out to two types of audiences. The first is the Customer Advisory Board (CAB) and the second is the Users Forum. The basic difference between the two is the audience. CABs are good for high-level guidance and input. Members are usually senior managers from bellwether accounts as well as industry pundits. With a little planning and budget, you can leverage the web to create an online users forum to save money, improve communications with your customers and make them happier, all in one sweep.