OpenHand: Using PR to Gain Market Share

OpenHand software keeps organisations on the move by providing secure and flexible mobile email solutions. OpenHand operates within a saturated market, with one name dominating the field. Its previous experience of PR agencies had not been positive: failed relationships with a major international agency and a smaller specialist consultancy. The company needed to have its faith in PR restored through strong coverage that differentiated it from the market leader and deliver exceptional returns on its investment. OpenHand wanted to start its PR again from scratch. Aspectus' first job therefore was to review OpenHand's communications strategies and develop a long-term PR programme that would help grow the business.