Optimizing eCommerce Websites
The research shows that the highest performing site pages match exactly the motivation of a visitor, and that on retail websites most visitors fall into one of two categories. 1) Hunters. They already know what they want and are looking for the quickest, easiest, and safest way to get it and go. 2) Browsers. They may have ideas about a purchase but need more convincing, or they're simply "Window shopping."The problem most online retail sites face today? Their homepages have been developed without a clear understanding of the motivations and sequences of thought in the minds of these visitors.