Oracle WebCenter Suite Statement of Direction
The key drivers for today's enterprises are business agility, control, and integration through standards. Business agility allows the flexibility to immediately react to changing market and/or organizational conditions to maximize revenue or minimize potential costs. Control provides the ability to guide and manage the more loosely connected business units required to achieve flexibility. Integration is required as new company acquisitions drive bottom line growth in many industries. The key is in balancing these somewhat conflicting needs. Too much flexibility leads to chaos. Too much control stifles innovation and stagnates the business. Lack of integration through standards forces technology lock-in and slows operational efficiency in deploying systems to enable new business processes.