This advanced Web 2.0 application is allowing some organisations to take the next step in communicating their products, data or services in three dimensions. It is an elaborate approach to improving usability, with customers and employees being able to see and interact with a virtual representation of the organisation. This virtual world has been put to good use by an architectural institute that replaced its expensive CAD/CAM software and solved its storage issues with brick-by-brick Second Life representations of each of their designs. Clients could then walk through their proposed building and offer their feedback from within the building itself and see what difference their suggestions made. This approach greatly enhanced the quality of the user experience with all feedback gained being quickly actionable.