Organon Case Study: Business Intelligence Application

A recent acquisition of a unit dose repackager presented an opportunity for a leading global pharmaceutical distributor to pass on substantial savings to its existing institutional customers, by offering hundreds of similar or identical products at more competitive prices. The challenge was to identify, qualify and track product conversion savings opportunities relative to customers, products and sales territories. Organon developed a customized business intelligence solution centered on a series of dynamic customer conversion and savings opportunity tracking reports. These reports identify high, moderate and low actionable customer savings and revenue opportunities on demand by item and product category.