Outdoor Advertising: Not Just For Branding Anymore

The definition of outdoor advertising (or "Outdoor") has changed with time as the industry has evolved to offer new and different means of advertising. Technology is the primary reason for the rebirth and expansion of outdoor. It has changed the way consumers interact with ads both on- and off-platform. The outdoor advertising experience is not just about a consumer seeing an ad and the advertiser gaining impressions, it's about the resulting interaction. Digital smart boards, for instance, can display targeted messages at different times of the day or night, prompting immediate actions from consumers.