Outrunning The Bear: Advice For Small Businesses In Dark Times
Source: American Express
Almost all markets have turned bearish of late. How should the small business react? Not panicking is a good start. However gloomy conditions may seem, they will be gloomy for competitors, too. Downturns are the economic equivalent of Darwinism - a test where the fittest survive. The primary goal is survival, especially for small businesses that lack a deep well of resources to help ride things out. The secondary goal is living well, keeping strong and gathering the resources that will improve the chances of surviving any unforeseen problems that lie ahead.