Paper Company Maximizes Sales Effectiveness Through Centralized CRM

Catalyst Paper is one of North America's largest manufacturers of mechanical paper, producing more than 2.4 million metric tons of paper products per year. Despite the company's success, salespeople found it difficult to retrieve and record vital sales information, which resulted in inefficient sales and service processes. With Microsoft Dynamics CRM, Catalyst Paper has been able to centralize access to sales information and processes, helping salespeople focus efforts on selling products, speeding resolution for sales and service issues, and delivering key sales and marketing insights. Catalyst Paper also implemented Microsoft Office SharePoint Server 2007 to create a sales and marketing document portal that integrates with Microsoft Dynamics CRM account records.