Patagonia Employees Reach to Higher Levels of Design and Management With Lynda.com

Product developers still follow the design principles set down by the first crew of climbers and surfers who founded the company more than 30 years ago. One such developer set out to do just that and found lynda.com online training for Adobe Illustrator. Once they saw what lynda.com had to offer, they realized that the courses would fit nicely within the company's goal of providing skills-based training. And since it was Internet-based, lynda.com offered a way to get reasonably priced training to employees around the world. Patagonia structures its training around the company's core values: environmentalism, quality, integrity, and not [being] bound by convention. The kind of skills-based training offered by lynda.com fits into what Setnicka fondly calls the extremely important "Quality Bucket."