PDF Optimisation

The purpose of this paper is to present a series or search engine optimization recommendations for PDF files to maximize exposure on all major search engines and some tips for content design for PDF documents. Most major search engines now serve PDF documents in the organic search results, optimization of PDF documents is as important is as important as optimizing HTML pages. This whitepaper describes the optimization techniques for PDF documents. Just as it is with webpage content, the fundamental objective of PDF documents should be to provided relevant information to the users and improve the brand awareness and recognition as the market leader.