Pharma 2.0: Heading Toward Social Media Marketing
There is a clear opportunity for companies to lever social media marketing & rapidly gain market share. Future mega-blockbuster successes will be the domain of companies that have taken this HUGE advantage over the competition. Since then, the social media space has expanded geometrically. Social media has become an extremely important tool in listening & learning about consumers, market perceptions, & most importantly, the MASSIVE new opportunities this space can yield. The key differentiator of social media vs. the previous generation of sites is that people are now much more involved in generating their own content.