Planning and Managing Disruptive Business Models for RFID-Startups-The Disruptor's Arrow of Time

This paper presents a one-page visual tool for adaptively planning and managing potentially disruptive business models such as in RFID-Startups. The visual tool is called "The Disruptor's Arrow of Time." The modular and iterative approach of the Disruptor's Arrow of Time overcomes a serious limitation of Waterfall Business Planning, which rigidly focuses on a single chain of activities from planning to execution. Unlike in Waterfall Business Planning, the Disruptor's Arrow of Time uses a business model as unit of analysis, planning, design, and innovation. The Disruptor's Arrow of Time uses a four-stage process for business model planning and management.