POWEO Streamlines Business Processes to Improve Customer Satisfaction

POWEO wanted to ensure a competitive edge in the residential electricity and gas provider market from its start and manage an increasing volume of potential customers following privatization. The challenge was to place customer relations at the heart of business processes and capitalize on customer knowledge to increase customer satisfaction, and improve customer loyalty. POWEO implemented Oracle's Siebel Customer Relationship Management (CRM) to manage customer files, customer-related marketing, and reporting operations - creating a customer-centric environment and automated marketing processes within POWEO.