Powersports Manufacturer Supercharges Dealer Management With Application Platform
Polaris Industries Inc. is the number one off-road vehicle manufacturer in the world and a recognized leader in the snowmobile industry. The company relied on a group of unconnected systems to provide support to customers and a network of 1,500 dealers. Because these systems did not share information, Polaris support teams could not effectively track individual dealer issues, and it was difficult to assess the performance of the teams holistically. Polaris evaluated several solutions, but chose Microsoft Dynamics CRM as an application platform layer because of its superior technical flexibility and cost effectiveness. After deploying several applications to its various support operations, Polaris continues to extend Microsoft Dynamics CRM as a platform for other projects, including a dealer extranet and e-commerce Web site.