Prepare For The Recovery: A B2B Checklist
What is clear is that, for 2010, business-to-business marketers need to change their focus from "Marketing in a downturn" to "Marketing for success in the recovery." And that's going to take more than just remembering what it's like to have a real budget. Things have changed. The thought processes, the strategies and how to use the B2B tools need to change as well. It makes sense to look at your company, your competitors and your markets, and make some fundamental decisions about what you need to change in key areas of your B2B marketing strategy and programs to take advantage of the opportunities the recovery will offer.