Product Management And Product Marketing Activity

Where do product managers spend their time? Over 80% of product managers are monitoring development projects and writing market requirements. In addition, most product managers are involved with researching market needs and creating sales presentations and demos. The good news from these charts is that over 50% of product managers are building business cases. The business case is the evidence of the product manager's role as a business leader in the company. Sadly, fewer than 20% of product managers are doing win/loss analysis, which is such a critical input to product planning! This paper explains more about the value of win/loss analysis.