Prof. F Brunel Discusses The Latest Holiday "It" Gift-Gas Cards

Source: Boston University School of Management

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Frederic Brunel, Associate Professor of Marketing at Boston University School of Management, discusses the latest holiday "It" gift - gas cards, with Channel 5 News. The desire to give this gift? "It's fueled by the culture of panic" around rising energy prices, Prof. Brunel says.
Format:Webcast Size:0.00
Date:Dec 2007