Profiles in Performance: Profiting From BI Across the Organization

Popularly known by its brand name, Bank Al Ahli, and headquartered in Jeddah, Saudi Arabia, the NCB is the largest bank in the Middle East. It needed better management of its expansion. The NCB was aware that in this information age, profitable business management is a direct result of timely and accurate information dissemination to the decision-makers, and it knew that it was struggling in that respect. NCB has taken the initiative to create a culture of Business Intelligence (BI) by deploying a Cognos enterprise solution to develop, consolidate, and better use the organization's collection of data.