Proximity To Consumer Affects Value Creation
Source: IESE School Of Business
Radio destroys the most value, while online social networks generate the most for shareholders. It seems that the channels that bring consumers closer and put them in control are those with the biggest business rewards. These are some of the findings of IESE Lecturer, Javier Aguirreamalloa, after analyzing the performance of 349 American and European businesses grouped into 41 segments from the Technology, Media and Telecommunications (TMT) sector between 2002 and 2007.