Quality, Operational Logistics Strategy, And Repurchase Intentions: A Profile Deviation Analysis
Source: Ohio State University (Fisher)
The last decade has seen an increased focus on eBusiness as a method to create customer-driven value in a firm's logistics operations (e.g., Boyer and Olson 2002; Esper et al. 2003; Rodrigues, Stank, and Lynch 2004; Williams et al. 1997). Whether the eBusiness solution is incorporated as an enhancer to other core competencies (e.g.. Dell, FedEx, and Omaha Steaks) or stressed as one of the core competencies of the firm (e.g., Amazon, Ebay, and Ocado), eBusiness should be integrated into the firm's logistics operations as a strategic resource (Mentzer, Hint, and Kent 1999). In fact, eBusiness resources have become crucial in many firms' efforts to create value to customers and profitability for firms (Jensen and Meckling 1992).