Rackspace Sharpens B2B Marketing With CRM Data Integration
Rackspace's growth into one of the world's leading cloud and IT hosting providers, serving more than 60 percent. Rackspace lacked timely, detailed visibility into how online marketing contributed to high-value leads, sales and conversions that were managed separately in a salesforce.com CRM silo. They chose IBM to overcome this challenge. A tailored implementation automates data integration between salesforce and IBM Coremetrics Web Analytics, providing immediate, on-demand "Click-to-close" campaign reporting. The result of implementing IBM were rackspace has improved online marketing effectiveness, with an increase in high-value sales while saving money that would otherwise have been spent to manually produce outdated static reports.