Rebuilding Humpty Dumpty: Regaining Your Business Reputation
Source: American Express
Your reputation is bad. What can you do now? First, consider re-branding your public front. Change the name of the business. Change the location of the business. If the latter doesn't work, refresh the entire layout and content of the business. Change your logo as well. To put it simply, you're making an effort to cut connections to the previous public incarnation of your business, drastically reducing the negative baggage that you'll be carrying with you into the future. Second, understand what caused the negative reputation. Why did people think your business was disreputable? Don't use your energy looking for people to blame; instead, you're looking for business attributes you can change to address that negative reputation.