Reducing The Risk Of Customer Defection

Growth won't come easy for retailers in the future. Customers are savvier today, and new competitors are coming from non-traditional locations. For retailers, retaining the customers they already have is a key to their ability to grow. But the risk of customers defecting to competitors is extraordinarily high. While no magic bullet exists to dramatically lower this defection risk, the retailers can take steps to chip away at this obstacle to growth and financial performance.