Resurrecting the Prodigal Son - Data Quality: "Rise From the Ashes: Battle of Data Quality Testing

There is perhaps no other activity that is as much a bane of the existence in decision making as "Reconciling" data. Data quality testing is a sea with a few large fish (data integrity, data consistency, data accuracy, redundancy-related issues etc.) and many minnows. Every firm, if it looks hard enough can uncover a host of costs and missed opportunities caused by inaccurate or incomplete data. This is where Data Quality Testing pitches in and can be instrumental in helping businesses achieve their true potential by reaping the benefits of the timely availability of high quality of data. After all, who would like to buy yellow pages which contain outdated contact numbers or fly on an airplane that does not conduct preflight checks?