RLtec: Encouraging Investment by Overcoming Green Fatigue
Cleantech company, RLtec, wanted to launch its dynamic demand technology, and had to introduce a complicated technology and explain complex ideas to a non-expert audience to support its ongoing negotiations with potential partners, clients and investors. Aspectus used its strong media contacts and copywriting skills to start the campaign with coverage in The Economist, and followed it up with features in New Scientist, the Financial Times and other nationals, and the relevant trade media. The result? Immediate recognition among target audiences.