ROI Case Study: Siebel CRM on Demand Equifax

Equifax Inc. provides businesses and consumers with credit intelligence, portfolio management, fraud detection, decision-making tools, and other information and technology to help them make better decisions. Equifax found that its Latin American growth strategy - largely fueled by acquisition - had left it with seven different Latin American CRM strategies. From paper-based systems to enterprise Siebel deployments, each office leveraged different processes and strategies, making it difficult for managers to quickly analyze sales effectiveness. Equifax decided to start its CRM consolidation project in Latin America, and use it as a test case for a broader enterprise CRM strategy. The company determined that an on-demand solution was the most appropriate strategy.