Role Change And Its Influence On Business Network Dynamics

The paper deals with business network dynamics as a result of role change. Role alteration and role transition are processes that have the capacity to change network structure and force new roles upon business network members. The paper investigates change in roles and its subsequent change in business network composition through a case study of the media and telecommunications sectors in Finland. Role theory applied in the industrial network approach is reviewed and discussed in the light of business network dynamics and role alteration.