Running a Business on Commercial Open Source Software: What are the Benefits to Your Sales Organization?

This white paper describes the next generation of CRM technology, based upon "Commercial Open Source," a software development methodology that produces better software at lower cost. After describing the benefits of Commercial Open Source relative to previous generations of CRM technology, this study provides an example of how a SugarCRM customer uses commercial open source software from SugarCRM to improve productivity and sales effectiveness while providing the visibility and insight demanded by executives. Commercial Open Source CRM benefits users and managers by providing better quality, increased user adoption, faster payback and greater innovation in a CRM solution.