Russian Business Network Strengthens Customer Relationships With Management

The American Chamber of Commerce (AmCham) in Russia provides market information and events for 800 companies. Since 1994, it has grown more than 600 per cent. To provide clients with the best possible service, AmCham decided to invest in a Customer Relationship Management (CRM) system based on Microsoft Dynamics CRM 3.0. Now, employees have faster access to automated business information and have more time to develop customer relationships.