Sales Promotion Expenses

The Promotional Budget template gives you a way to plan your promotional efforts for the next twelve months. The budget is made up of three common promotional areas: trade promotions geared to distributors and retailers of your products/services, trade shows, and sales force promotions. There is also a section entitled "Other Promotions" that allows you to plug in your projections for miscellaneous activities. The totals for each category, totals for the year, and the grand total for the promotional budget are calculated.